Mike Dillard Magnetic Sponsoring - Creating Home Business Opportunity Leads
Mike Dillard's "Magnetic Sponsoring" ebook and ideas have taken the network marketing MLM community by storm. In this article we examine why his methods are so effective in generating business opportunity leads, and take a close look at what makes his ideas so unusual and valuable. 
Or are they different? Not really. Network marketing and MLM as an industry is populated with untrained marketers who believe that minimal marketing skills are needed in the industry Most are "trained" to just go talk to everyone in the "warm market" about the fantastic company, products, and pay plan. The products will sell themselves, right? Wrong! New associates are often found placing expensive ads for their company and products or buying "business opportunity" leads with little outcome, and frequently run out of money before they sponsor enough associates to even cover their advertising.
Actually, Mike's concepts are standard in business marketing. It's just a little revolutionary to tell new network marketing MLM recruits that they need to learn how to market first, and that they will also need serious leadership skills. This is well understood in every other form of business. Serious training and big "head adjustments" are usually required for business success.
It doesn't matter how good the product is, as long as it is effective in solving real problems! Products don't sell regardless of the number of scientists behind them and all the patents; what people buy are solutions to their problems. Thus it is much easier to sell a solution to getting leads in a home business that is $500 than to sell a new distributor kit with products for $200. A distributor kit isn't solving any problem; merely creating a new one.
99% of network marketers have virtually no marketing training previously. What this means is that they will either be very open to investing in training or (more likely) they quit long before they realize the level of skills required in business. And even if introduced to marketing methods, techniques and systems, this still may not be enough. Leadership skills are also necessary to emerge "successful" in this industry.
Magnetic Sponsoring teaches that it is important to have correctly targeted marketing. Mike uses the "funded proposal" concept, which is radically poles apart from the "training" in any MLM starter kit. Rather than promote the company's products and services on the front end, the "funded proposal," or self-liquidating offer(SLO), is a low-priced but valuable product sold first in the sales cycle which covers advertising expenses. This is a win-win, because your prospect benefits from the training, and also covering your advertising expenses. Then, of course she/he'll be trained to do the same. Everyone benefits.
Mike Dillard's ebook is an example of an SLO, since has been created as an affiliate program. Mike Dillard shows his true genius in that the Magnetic Sponsoring course which describes the key parts of the "funded proposal," is a "funded proposal." Adopting Mike's philosophies and systems, you'll quickly be creating home based business leads effortlessly.
Visit our blog for more ideas to generate home business opportunity leads and Conquer the Internet DVD offer for another new Mike Dillard Magnetic Sponsoring self-liquidating offer example, from the creators of MLM Lead System Pro.
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